Kim Kardashian Says This Is the 'Sexiest Swim' You'll Ever Wear
Kim Kardashian is a complete and utter icon across the board. The reality TV star and entrepreneur is known for her main character energy in Keeping Up With the Kardashians and The Kardashians, stunning red carpet looks, fit physique, and beloved shapewear, underwear, and loungewear brand, SKIMS. The celeb recently shared on Instagram the release of her new line of swimwear for SKIMS. The Swim Shop's description reads, "The game-changing swim that broke the internet is back!"—and fans are screaming.
Kim Kardashian Says This Is the "Sexiest Swim" You'll Ever Wear
SKIMS Swim dropped on March 6, and Kim K took to Instagram to reveal some of the hottest bikini styles of summer.
On the launch day, Kardashian posted a sizzling carousel. The first snap shows her lying in the sand wearing the line's Tanga Bikini Bottom and Triangle Bikini Top in Champagne Leopard Print. The other photos show the celeb on a jet ski, in the water, and posing with coconuts.
Kardashian captioned the post, "JUST DROPPED: NEW SWIM SHOP. The wait's over—the sexiest swim under the sun is back and bolder than ever."
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A Giant Kim Kardashian Inflatable Took Over Times Square
Kardashian decided on a pretty unique marketing campaign for the release of SKIMS Swim. In addition to Kim K modeling many of the looks on Instagram, SKIMS placed a giant inflatable of Kardashian rocking a blue bikini in New York City's Time Square. SKIMS shared some photos of it on Instagram, captioning the post, "SKIMS Swim takes over Times Square."
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Kardashian Wants SKIMS To Be Comfortable
In 2020, Kardashian shared her goals for SKIMS during an interview with Harper's Bazaar. She revealed that comfort is a top priority.
"When I said I wanted seamless shapewear, everyone looked and thought that I was crazy," Kardashian said. "The thing that always bothered me [with other brands] was that there would be a seam up the front. You would have this really tight dress and then see this seam, defeating the purpose of wearing something that is supposed to look like there is nothing underneath. I'm all about comfort and glamour at the same time. I always think you can do it all, so why not have everything that you need as far as your products?"
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She Has a Thorough Process When It Comes to Design
Kardashian previously chatted about her SKIMS design process in an interview with TIME Magazine.
As far as a day in the life is concerned, Kardashian told TIME, "I'll come straight here to my office and have SKIMS meetings about what our next campaigns will look like and what our next commercial will look like and photographers and directors that I want to work with and who I think will be good for what campaign. Then I'll have a full fit meeting that will take maybe an hour to two hours. And I'll have a fit model to see it on a different body type. I always like to see it on myself. I know how I like things to feel. There's never been a product that I haven't seen and approved."
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She's Incredibly Fit In Her SKIMS Swim Photos
It's no secret that Kardashian's figure looks downright incredible in her SKIMS Swim photo shoot. The celeb shares a lot about her workout routine on her Instagram Story.
In one IG Story from 2023 reported by PEOPLE, Kardashian revealed that she lifted weights and worked out with personal trainer Senada Greca: "We lift weights for two hours daily and do five or six days a week. My goal was to gain muscle and be strong and I see such a difference already. "I'm proud of our commitment together. It always starts with small goals. This exercise is called a 'split stance good morning.'"
