Bad Bunny Just Put His Abs on Full Display in Steamy Calvin Klein Shoot

Bad Bunny and his rock-hard six-pack are totally crushing Calvin Klein's new underwear campaign, and fans are loving it. The Puerto Rican rapper is shirtless, incredibly fit, and wearing nothing but his tattoos and Calvins. And guess what? It's more than enough. Bad Bunny's Calvin Klein ad, featuring his ripped abs, truly broke the internet.
Who is Benito Antonio Martínez Ocasio? The one and only Bad Bunny, of course! Also dubbed the "king of Latin trap," the 31-year old singer, rapper, record producer, and Grammy winner can now add "sexy Calvin Klein lead shirtless model" for the brand's Spring 2025 collection to his repertoire. The new campaign promotes Calvin Klein's Icon Cotton Stretch underwear.
Bad Bunny's Calvin Klein Ad Shows off His Ripped Abs
"I'm excited and grateful for the opportunity to be part of this brand's iconic campaign," the star shared in the press release. "This has been in the works for some time now, seeing it finally come to life has been gratifying."
The campaign shoot was directed and photographed by Mario Sorrenti in Puerto Rico, where Bad Bunny is from.
"I'm excited and grateful for the opportunity to be part of this brand's iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine," the rapper added.
Crank it up, Bad Bunny fans, because Calvin Klein also put together a sizzling campaign video featuring non other than Bad Bunny's hit song, "EoO."
The video's caption reads, "The vibe is infinite. @badbunnypr feels it in new Icon Cotton Stretch. Innovated with a smooth, stitch-free Infinity Bond waistband."
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Fans Freaked Out
Naturally, fans completely freaked out. (Really—jaws were on the floor.)
Bad Bunny's Instagram post received over 3M likes, and fans were quick to show the star so much love and excitement. One Instagrammer gave all the thanks to Bad Bunny and his abs, commenting, "Muchas, MUCHAS gracias, de verdad, gracias," while another wrote, "San Benito [fire, lips emojis]."
Of course, Bad Bunny received all the fire and heart-eye emojis as well.
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What's Next For Bad Bunny?
The singer has come a long, impressive way from his days working at a grocery store as a bagger in Puerto Rico. Bad Bunny has collaborated with other big celebs in the music industry like Cardi B and Balvin ("I Like It") and Drake ("MIA").
So what's next for the popular celeb? Bad bunny's latest album (which happens to be his sixth studio album), Debí Tirar Más Fotos, a love letter to Puerto Rico, was released on January 5, 2025. He also directed and released a short film of the same name.
Bad Bunny's album, Un Verano Sin Ti, was ranked No. 1 in 2022 on the Billboard 200 Albums chart. The rapper was also Spotify's most streamed artist for three consecutive years.
The multi-talented icon has always dreamed of being huge—and he has totally made it to (and far surpassed) the top!