The One Fragrance Celebs Keep Buying Over & Over Again
Perfume is a favorite feel-good indulgence people love splurging on. After all, finding your personal essence can be self-expressing, creating a lasting impression wherever you happen to go. A trip to a perfumery or perfume counter can be the gateway to identifying your very own scented trademark of sorts.
Your favorite A-list celebrities have their own go-to scents as well. Dua Lipa may have you daydreaming of Yves Saint Laurent Libre Intense. Harry Styles? Gucci Mémoire d'une Odeur. Kaia Gerber? Marc Jacobs Daisy Love. One of Taylor Swift's essentials is seemingly Tom Ford's Santal Blush. Fans noticed a bottle among the singer's personal items in her Miss Americana documentary.
It's clear every perfume lover has their own personal favorite aromas, and celebs are no exception. But which fragrance is the most popular pick celebrities keep buying over and over again? We have the tea.
Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum
Drumroll, please! The luxury perfume celebs keep buying over and over again is Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum.
Page Six rated the perfume "best overall," and Cosmopolitan included it in a roundup of "the most iconic, best-selling fragrances that you need to try ASAP."
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Many A-listers are obsessed with the fragrance, including TV personality Kathy Hilton. Kathy told Page Six, "I practically bathe in it," while Olivia Rodrigo told British Vogue that she loves Maison Francis' "natural musk." Kacey Musgraves also raved about the perfume, telling Cosmo, "It's rich and genderless and not too sweet, and it develops differently on everyone. Plus, the iconic bottle is gorgeous."
Baccarat's website describes the fragrance as follows: "The woody scent releases a poetic alchemy, a highly condensed and graphic olfactory signature. Breezy jasmine facets, radiant saffron boost the ambergris mineral notes and the woody tones of freshly-cut cedar. Bright and sleek, Baccarat Rouge 540 eau de parfum caresses the skin like an amber and woody floral whisper."
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The Fragrance Also Made a Splash on TikTok
This expensive "woody" scent, which sells for a steep $335.00 for a 2.4 fl. oz. spray bottle, even went viral on TikTok. It was dubbed "TikTok's favorite expensive perfume," according to Cosmo.
Earlier this year, TikToker Brianna Renee decided to try Olivia Rodrigo and Nessa Barrett's "favorite perfume," saying, "Initially, you are punched in the face with some spice, and then it's very subtly sweet."
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Other Baccarat Rouge 540 Products to Shop
There are other products you can consider buying if you're in love with the fragrance so many people are obsessed with, depending on your budget. The Baccarat Rouge 540 Scented Candle sells for $125 on Maison Francis Kurkdjian's website. It "evokes the floral and very fresh delicacy of Grandiflorum jasmine, with a slight lemony facet, like a slice of lemon dipped in a glass."
A Baccarat Rouge 540 Precious Elixir boxed set is also available for $160. If you are a fan of bar soap, you can add the Baccarat Rouge 540 Scented Soap to your cart for $55 or the Hand & Body Cleansing Gel for $85.
