Influencer and entrepreneur Addison Rae is having a little fun on her social media with an impromptu photo shoot of herself letting loose. Rae, 22, shared pictures of herself dancing in a gold bikini and boots, clutching a soft white knitted blanket. “Wow!” a fan commented on the post. “That friday feeling 🪩,” commented the official Instagram account. Rae has made a career from social media, pivoting into healthy and beauty—here’s how she does it.
1. Clean Beauty
Rae launched her ITEM Beauty line and is passionate about clean cosmetics. “For me, I've increasingly become more aware of is how important it is not only for products to make you look good, but also feel good and genuinely be good for you,” she says. “I think that's why being clean was so important to me too and really educating myself on that in general before I even really knew about clean beauty. I think it's still a subject that people don't really know much about or maybe are not ready to explore, but I think it's becoming something that's a little more mainstream in a way.”
2. Self-Care
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Rae is big on setting intentions for herself. “Self-care is to me is accomplishing things that I really want to do and spending my time really wisely, so setting monthly and everyday intentions or goals for myself is a big thing,” she says. “The other big part of self-care is about connections; Being very open and vulnerable with people is a great way to teach yourself how to love. Because the only way you can love yourself is if you give love to other people and the only way to receive it is to love yourself, too.”
3. Focus On the Positive
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Rae is used to dealing with criticism, and chooses to focus on the positive. “I feel like at the end of the day, I always know who I am and I really try to remind myself of that,” she says. “I know what I love, I know my passions, and I know my dreams that I want to accomplish and I know that no matter what, they're always going to be people that are negative and that are not wanting people to chase their dreams or accomplish them. I think there are so many lovers and so many supporters and people that love the things I do and love to support me and love to love and at the end of the day, I think that always outweighs the hate.”
4. Living With Fame
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Rae is philosophical about being famous. “It’s really weird even hearing that word, because I can’t really grasp what it means to have it,” she says. “But for me, it’s about having amazing opportunities to meet so many different people and have relationships with people who have inspired me forever, and to get the opportunity to showcase passions that I’ve had my entire life.”
5. Kardashian Support
Rae is grateful for being supported by the Kardashian sisters. “I love talking to those girls about everything they've done in their lives and how they stay true to themselves throughout all of it. It’s something that I always have conversations with them about,” she says. “Kourtney is an amazing girl and she's always been so close to me and just helpful throughout everything. Like the other day, we were in the car and she was like, ‘Oh my gosh, I need my Lip Quip!’”